Mobile Phones

The directors behind the video for Pharrell Williams’ hit song Happy have teamed up with THINK! for its latest road safety campaign, aimed at cutting the numbers of people killed or injured by drivers using mobile phones. Following the March THINK! campaign, awareness of the penalties increased by 89%, and 47% of those that had […]

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Road Safety Week 2016: Make the Pledge

Today marks the final day of BRAKE Charity’s Road Safety Week campaign. This annual campaign involves a number of events at schools and businesses across the country. Each year, BRAKE picks out a theme for the campaign. This year, that’s Make the Pledge – and they’re challenging drivers, passengers and other road users to follow six […]

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November 16, 2016

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The Invisible Cyclist

  You’d think that things we see infrequently would be the things that would grab our attention, wouldn’t you? You might think that – but it isn’t true.   Things we see infrequently are the things we most often miss – that’s why airport baggage screeners often miss guns and doctors often miss tumours on […]

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February 11, 2016

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Driving on Country Roads

    To raise awareness of the dangers of country roads, THINK! have partnered with a local farmer to turn potential hazards into helpful hazards. Facts     – 60% of all fatalities occur on country roads   – Three people die each day on average on these type of roads   – The number […]

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October 22, 2015

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